FMCG Industry
FMCG or Fast-moving consumer goods are products that sell quickly at relatively low cost.
GTC LOGISTICS
FMCG Industry
These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods). These goods are purchased frequently, consumed rapidly, priced low, and sold in large quantities. They also have a high turnover when they’re on the shelf at the store. These are all reasons that make this industry rely heavily on logistics to meet the challenge of delivering these packaged goods, particularly over long distances.
FMCGs are the largest segment of consumer goods. They fall into the nondurable category, as they are consumed immediately and have a short shelf life. These features make speedy and reliable logistics and transportation highly indispensable.
Because fast-moving consumer goods have such a high turnover rate, the market is not only very large, it is very competitive. In fact, the world’s largest companies compete for market share in this industry. Companies need to focus their efforts on marketing and distributing fast-moving consumer goods to entice and attract consumers to buy their products. Therefore, the company whose products are safely transported in a timely manner will most likely have the upper hand over the rivals.
The transport of goods in the FMCG sector is governed by its own laws. The way in which manufacturers and distributors choose packaging, means of transport and how they store goods can affect the way in which products retain their organoleptic and physicochemical characteristics.
The majority of FMCG shipments are handled in a palletised form. However, the means of transport are not made of rubber, and optimal load planning has an impact on both transport costs and safety. This is particularly important in the case of large and frequent transportation of fast-moving goods. The aim is to optimally plan cargo of a certain weight or different priorities. The possibility of grouping packages according to specific codes or priorities (e.g. goods for the same recipient), which facilitates unloading at the final destination, is also important.
When it comes to cross-docking services popular in the case of fast moving goods, it is necessary to arrange objects in such a way as to speed up and improve work.
A professional fleet management system allows you to control the transport of goods from the moment the cargo is collected to its delivery. The solution of this type informs about any unusual events during transport. It is, therefore, a matter of ensuring timely deliveries, which is crucial in FMCG goods transport.
Our team at GTC strives to deliver the best possible customer service with a desire to solve our customer’s toughest transportation and supply chain needs, especially when it comes to FMCG goods transport.
